Brand Lab Gear was founded by John and Chris, two lifetime boating and camping enthusiasts. John brings experience in banking, sales and marketing, including a decade in marine and RV financing and Chris brings 30+ years experience as owner of a commercial printing and packaging business. Talking one day they shared their frustration at the limited accessory products available from their favorite boat brands and began brainstorming about how they could develop a solution for recreational industries. While they were brainstorming their Labradors - Oliver and Lincoln (respectively) – who happen to be first cousins themselves - were playing together. John and Chris decided that Labs themselves have a great brand – they make everyone smile – and Brand Lab Gear was born.